The newly redesigned FoodTools website went live this month on the world wide web. FoodTools.com has been updated to better serve the baking, dairy, and food processing industries. The website is responsive and mobile friendly, features photos and videos, includes an updated blog, and is multilingual, translated into English, Spanish, and Chinese.
“The new FoodTools website is the go-to place for everyone from small start-up bakeries to large industrial food production facilities,” says Marty Grano, President and CEO of FoodTools. “The website is organized by type of food product, i.e. round or sheet cakes, pies, cake crumbs, biscotti, cheese, pizza, and more. Just click on your food product and the website will show which machines will improve the quality, consistency, and efficiency of your production line.”
REDESIGNED FOODTOOLS WEBSITE
The launch of the new website better serves the food processing industry by bringing FoodTools information to mobile devices in a responsive web layout. “One-third of our website visitors are coming to FoodTools.com from mobile devices,” says Doug Petrovich, Vice President of FoodTools. “We knew that with the change in technology, the FoodTools website needed to be redesigned to be easily viewed on mobile screens.”
In addition to being mobile friendly, the redesigned FoodTools website includes an active blog that covers topics such as best practices, test cuts, innovative advances, and industry news. The entire website has also been translated into three languages, English, Spanish, and Chinese. “As a global company, we want to serve the international customers in their own native languages,” says Ryan Lantieri, International Sales and Service Manager.